Demi Lovato and Selena Gomez (the line is inspired by her former character, Sonny and is not really designed by her) both have seen some success with their fashion lines. However, both have been beat by Madonna and her daughter’s line in terms of sales. Selena’s line has done weak due to it being sold at Kmart, much like how the Kardashian’s which is sold at Sears. Demi’s line is doing decent at Target. However, Madonna’s line at Macy’s is reported to be the strongest out of all of the celebrity lines.