tokidoki, the adorable pop culture brand meaning “sometimes” in Japanese, is thrilled to announce its partnership with international recording artist Jasmine Villegas.
Villegas will represent tokidoki apparel, accessories and beauty in a fresh and fun way that speaks directly to the tokidoki consumer!
Villegas, 18, has had an active career at a young age. From the age of seven when she won a Hawaiian Tropic singing contest in San Jose, California, to releasing her much anticipated mix tape in September of 2011, Jasmine has amassed a huge following without even releasing an official single. Villegas opened up Justin Bieber’s ‘”My World” tour.
“I am so excited to be the new face of tokidoki,” said Villegas, “The style is so me! Simone’s designs and products are so cute, everywhere I go – girls come up and tell me how much they love tokidoki!” The partnership will include in-store appearances, special events and Jasmine will represent tokidoki at every opportunity!